From September 30 to October 10, 2024, Interclima Paris, one of the most high-end bathroom HVAC refrigeration expos in Europe, and Chillventa Nuremberg, one of the largest international professional exhibitions in the global HVAC refrigeration field, were held grandly, which attracted more than 1,000 exhibitors and tens of thousands of professional visitors for on-site observation.
AUX: Integration of brand and culture
The integration with local culture is an important step for this brand to go global, and it is also a topic for AUX to continue to explore. At the Interclima Paris and Chillventa Nuremberg, AUX's attempt to integrate with local culture is reflected in the booth design, product line, and all details. This is also the key for AUX to get popularity.
Simple and concise booth design adapts to local life aesthetics
The booth design embodies the brand image. In this Interclima Paris and Chillventa Nuremberg, AUX launched the booth design that adapts to local life aesthetics, which successfully attracted the attention of thousands of visitors. At the Interclima Paris, AUX launched a booth with an overall blue-white tone, decorated with green plants and Xiao'ao dolls by combining with the simple yet exquisite lifestyle concept of the locals to cater to the local's attitude towards life. In Chillventa Nuremberg, AUX's booth highlights the products at a conspicuous area, namely the All in one heat pump and household split C-Pro microporous air conditioner, which are highly recommended this year. This design coincides with the German concept of simplicity, efficiency and pragmatism.
Product line selection: Integration of technology and culture
At Interclima Paris 2024, to adapt to the simple but exquisite life concept of the French, AUX brought a product matrix with simple, exquisite and efficient design, including heat pumps, VRF, light business and household machines, which won the favor of consumers.
The All in one heat pump 2024 is one of the new star machines brought by AUX to French users, with a black panel and purple light strip, exuding elegance and nobility. This is a new machine designed for European users. In order to achieve the United Nations Sustainable Development Goals, this machine uses the R32 refrigerant that has no impact on the environment and can achieve 30% energy savings, which conforms to the low-carbon lifestyle philosophy of Europeans. In addition, with efficient and reliable performance, this machine can maintain A+++ energy efficiency at both 35℃ and 55℃.
In addition, this Expo also witnessed the first launch of the AUX C-Pro series microporous air conditioner in France. Its innovative dual axis design combines aesthetics and technology. The dual axis design allows the air conditioner to supply 360° air, so that the cold/warm air can reach any corner of the room, which successfully solves the failure of traditional single axis air conditioners to 360° supply air. In addition, the design of this microporous air conditioner also reflects AUX's user-centered design concept. More than 5,000 micropore scattered like stars on its panel can efficiently soften the cold/warm air, making the air clean and gentle when it reaches people. Even standing in front of the air conditioner, it is safe for the elderly and pregnant women.
Chillventa Nuremberg 2024: Simple, efficient, practical
The product is the core of everything. Benefiting from Germany's developed industrial manufacturing system, AUX has brought a more complete product line to meet the more diverse needs of the German market. At the Nuremberg Expo, AUX displayed products including ARF7, Ceiling & Floor, heat pump, Portable AC, and Split AC.
ARV 7 is one of the main products recommended by AUX in the German market, and is also the masterpiece of AUX's technology application. The ARV 7 is most equipped with VRF system and intensively utilizes industry-leading technologies such as injection enthalpy, 13-level dense oil return, quadruple backup, intelligent defrosting, and reverse dust removal. Intensive technology applications ensure the high quality of the product. The ARV7 can not only operate stably at extremely high temperature 55℃, but also adapt to harsh weather conditions such as frost and snowstorm. Moreover, the ARV7 is also very efficient. Through cooperation between three different chassis that can be connected to each other with single fan and double fans, the operating efficiency of this system can achieve 8 horsepower to 144 horsepower, thus adapting to different application scenarios from small houses to large venues.
The integration of brand and culture has always been a topic of concern for AUX. At this German and French Expo, AUX demonstrated the positive benefits brought by the combination of overseas development of a brand and local culture to the brand through practical actions. The German and French Expo is just a small attempt by the AUX brand in the process of its overseas development. In the future, AUX will continue to take new steps, and welcomes the joint witness of all distributor partners.
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