Global - Engilsh
Ho Chi Minh City/Hanoi, February 18/21, 2025 — Always Unlimited eXploration — AUX Air Conditioning has officially launched its entry into the Vietnamese market, holding two major dealer conferences in Ho Chi Minh City and Hanoi. The event saw the participation of AUX Group leaders, experts from the Japan R&D Center, and key members of AUX Vietnam Slaes Company. The "Thousand-Person Conference" marked a significant milestone in AUX’s global strategic expansion, drawing attention from numerous media, distributors, and industry experts.
Founded in 1986, AUX Group has grown from a small factory with just 7 employees and 70,000 USD in debt into a diversified conglomerate. It now spans 5 major industries—home appliances, electrical, distribution, new energy, and healthcare—with over 40,000 employees and annual revenue surpassing 12 billion USD. With 15 manufacturing bases and 6 R&D centers worldwide, AUX operates in over 140 countries and territories.
AUX Air Conditioning has earned multiple international design awards, including the iF Design Award and Red Dot Design Award. As of December 2024, AUX Air Conditioning holds more than 12,000 patents, the brand was also the exclusive official air conditioning supplier for the 2022 Hangzhou Asian Games. In 2023, AUX became the number one brand in China’s mass-market home air conditioning sector by sales volume.
All AUX air conditioning products for the Vietnamese market are manufactured at AUX’s largest Southeast Asian production facility in Thailand, equipped with advanced production lines and automation processes. These products are further supported by cutting-edge technology from AUX’s Japan R&D Center.
Mr. Miyaba from the Japan R&D Center stated, "To provide high-quality products for our customers in Vietnam, AUX conducted hundreds of market surveys and customer visits, deeply analyzing user needs. Based on this research, we’ve launched the C-Series, a product specifically designed for the Vietnamese market. It features high performance, low noise, reliability, comfort, health benefits, and easy installation and maintenance." He also highlighted key innovations such as Golden Fin, which provides double-sided anti-corrosion coating on the evaporator to protect the outdoor unit from harsh sunlight, significantly improving corrosion resistance. Additionally, AUX has upgraded system driving capabilities and optimized the waterproof, insect-proof, dust-proof features, greatly extending the product’s lifespan. AUX is also preparing to introduce its new brand Shinflow and corresponding products—stay tuned!
To further enhance after-sales service and protect the rights of Vietnamese consumers, AUX Air Conditioner has introduced a 365 Days "1-Exchange-1" policy. In 2025, customers purchasing eligible AUX air conditioning products can enjoy a free replacement service if the product encounters quality issues due to manufacturer parts or technical problems.
The Vice Chairman of AUX Group emphasized, "Our Chairman always says,“the customer is always right”, and we will steadfastly uphold the principle that if the customer is not satisfied, it’s our responsibility. If the customer's product doesn't sell well, it's our responsibility. If the customer isn't making money, it’s even more our responsibility. In order to ensure faster, better, and more perceptible high-quality service for our international partners, AUX Air Conditioner has established 6 sales companies across Southeast Asia, Middle East and North America. Among these, the Vietnamese market is a top priority in AUX’s overseas strategy and has garnered significant attention from the group’s senior leadership.
AUX has always built its foundation on quality and innovation, constantly optimizing its products and services while expanding into global markets. The company is dedicated to establishing AUX as a world-class enterprise.
Cookie Set
